This is a great take-apart on why you really shouldn't — and, believe me, you really shouldn't — entrust your world to Google. I never used Reader, but I've been skeptical of Google for a while, because the fact of the matter is, in the grand scheme of things, you the user, are not Google's top priority. The same thing goes for Facebook. And Twitter. And pretty much any other service you use online for free.
And as I use online services more and more — even this blog is now completely hosted via an online service — I become increasingly aware of who the customer is. And I become more willing — and I think it's more important — to pay for those services. Paying means that I'm the customer. And being the customer comes with a certain import and cachet amongst decent companies, ostensibly because they value their customers' business.
Of course, this isn't always the case. But at least if a company treats you like shit you're free to contact them and complain. That's not true of Google. You're also free to use another company, and exercising that right directly takes money away from that crappy company. Being a customer gives you some degree of power and control. And when it comes to my data, that's extremely important.
What surprised me most in my fellow blogger's post was this:
So personally, I’m done. Google has lost my investment. I get my Mobile OS from Apple, my desktop OS from Apple (for now, and that’s as much Apple Hardware and Lightroom as anything). I’ll get my maps from Apple on mobile, and just as often as Google from Microsoft on the desktop. My work browser stays Chrome, my personal browser is back to Safari (for now). My feeds I control, for now from Fever, but I’ll write my own reader, starting with Sam Ruby’s Mars - or one of the twenty bajillion readers that will come out of the community or the market now. Opera Software/Fastmail gets my mail. My google spreadsheets get replaced with Numbers sync via iCloud. My bookmarks and notes are in Pinboard and Evernote (though Evernote makes me a little nervous long term as well). Google analytics for my personal sites, gone (I’ll replace it with Gaug.eswhen the time comes that I want analytics again).
Particularly that bit about mail. Opera Software/Fastmail gets my mail. Wow.