End of The Line?

There's been lots of discussion here about whether or not Apple has lost interest in the Pro market. The big turning point for me was the release of the wholly inadequate — at least for many video professionals — of Final Cut Pro. A complete ground-up rewrite of Apple's flagship professional video editing application, for which Apple reportedly never once consulted a professional.

Now comes this latest salvo in the barrage of evidence that points to major focus shifts at Apple: It appears they are considering ending the Mac Pro line of desktop machines.

Now I quite realize that this is just at the rumor stage. But I actually think it's very likely that this will come to pass, that Apple will end the Mac Pro line, or at least radically transform it to such a degree as to be unrecognizable to its former user base. Apple is aggressively cutting out parts of the business that aren't big money makers. Everything they've done with their pro-oriented products speaks to a company that's pretty much only interested in mass markets, huge ones like cell phones, not niche ones like pro workstations and software.

I may be proven wrong, but I do think this is the beginning of the end, not just of the Mac Pro line, but of Macs as powerful tools for creative professionals.

I hope I'm wrong, but that seems to be the way the wind is blowing.