Normally on Keynote Day I'm right there, but today was an exception. I have a perfectly nerdy excuse: SAN Installation. So I missed all of toady's Apple announcements. I've only skimmed the info on the new products, but I wanted to get down my very initial impressions.
The new version of Mac OS X was announced today. The name is a little corny, but I have to admit it's catchy and it's already growing on me. Time will tell.
Feature-wise, I audibly called out, "Finally!" multiple times while skimming the list. Don't get me wrong, I'm pleased as punch about a number of the new features — tags, tabs, books for Christ's sake, yes! — but really, what took you so long? Some of this stuff is great, but a little obvious and a bit of a reach. Makes it looks like Apple might be short on new ideas.
When Microsoft released its mobile OS a few years back I really liked the look of it: flat, simple, classy and downright minimalist. It was a terrific contrast to Apple's bouncy translucent eye candy.
But now iOS 7 is taking a similar approach, and while the new look holds a certain appeal, I can't help feeling they borrowed the idea from Microsoft. I also worry they may have taken things a bit too far, with control screens that look more like software prototypes than actual working apps.
Again, though, time will tell, and reading about a product is by no means the same as using it.
Each iteration brings the Air one step closer to a product I can use. This release is no different, with solid — though hardly surprising — gains in performance.
The real story here, though, is the battery life. A very competent computer with battery life that rivals the iPad? Very cool!
Most of today's announcements were hardly earth-shattering. But the Mac Pro is just that.
When I first opened the page I said to myself, "Why is there a picture of a giant lens? Where's the computer?" Slowly it dawned on me: That is the computer.
From an industrial design standpoint, the new Mac Pro is a wonder. It's the sexiest thing Apple's released since the iPhone. It's straight up beautiful. But perhaps more important is the fact that it's geared towards professional computer users. Here you have an extremely beautiful, thoughtful, exciting product in a category most people had written off. Apple hasn't done something this exciting in this space for perhaps a decade. And I didn't think they ever would again.
The new Mac Pro may prove me wrong.
I have yet to even look at the specs or talk to my pro user friends. But if the new Mac Pro is only a symbol, it could just be the sort of symbol pros need to take Apple seriously again. It's the first sign we've seen of Apple making something that at least looks amazing specifically for pros since Final Cut Pro X. We all know how that turned out. Or do we?
Apple's stance on the pro market has been unclear over the past few years. The Mac Pro makes it a bit clearer. It remains to be seen what this machine's really all about. Does it have what it takes to win over pros? But it's heartening to see Apple making a real effort. Though only time will tell if it's enough.
Either way, I can't wait to read all about it. Which is what I'll be doing for the rest of the night.
Happy Keynote, everyone!