The Verge writes:
This is the reversible USB cable that will end your frustrations
With support for USB 3.1, the new cables will offer bandwidth of up to 10Gbps, though their biggest benefit will surely be in eliminating the frustration of trying to plug devices in the right way round.
But the biggest frustration with USB, for me anyway, is the ridiculous assortment of different cable types.
Current USB Cable Types
Image: http://pc-level.com/2010/01/types-of-computer-cables/
Adding yet another cable style to the mix is just going to make things worse.
I've never had a lot of trouble figuring out which way to insert a USB cable. There are usually only two choices. Finding the right cable, on the other hand, is a frequent problem that now seems poised to get even more complicated.
People screamed bloody murder when Apple introduced the new lightning cable for iOS devices, after over a decade of 30-pin connectors. But somehow this new USB cable is trumpeted as a problem-solver. It is, in fact, a money grab, plain and simple, and does little to help consumers.